Archive | January, 2010

Keyword-Enriched Legal Content for SEO Is The Key To Success

By on January 15, 2010 in Law Firm SEO Content

What is Keyword-Enriched Content?
In short, keyword enriched content is the content on your site that has been optimized and includes the same keywords that your prospective clients will type into a search engine to reach your site. Keyword-enriched content can bring more clients to your law firm, and the clients it brings will be a more focused, better-targeted group because of your improved rankings and visibility in search engines. Your clients are much more likely to visit (and stay and read) your website if it contains the same keywords they typed into their search engine. If your law firm’s website is optimized with high-performing keywords, it will naturally appear higher in the search result pages. Don’t forget that keyword content includes both the number of keywords as well as their positioning on each page of your firm’s website.

Why is Keyword-Enriched Content Necessary to Legal Websites?
In today’s world when someone desperately needs an attorney for any of the myriad of reasons that we humans need attorneys—injured in an accident, wrongful death of a loved one, negligence of another person or entity—they most likely turn to the Internet. If your law firm does, say, personal injury cases in Atlanta, then when that person types in “Atlanta personal injury attorney” you most certainly want your law firm’s website to appear before them. It can be almost like magic when they click on your website, soon becoming your brand-new client—or do they? Is your law firm’s website full to the brim with keyword-enriched content for search engine optimization? Does your website immediately appear once keywords are typed in? Just as importantly, once clicked on does your legal website grab and hold your potential client’s interest?

Adding Content Without Compromising Your Website
Many times when planning a legal website you may wonder how to add content without compromising the quality and straightforward nature of this particular genre. When searching for an attorney the average person wants clear-cut copy, easily searchable information; in short, the ability to find exactly what’s needed in the shortest amount of time possible. Adding quality content on an ongoing basis can be as simple as adding a “newsletter” section to your website. The team of attorneys at your particular law firm could take turns writing for this section, adding additional content that is rich in keywords. After all, nobody knows all the special nuances of your business like your own attorneys—and no one has your particular business at heart like the lawyers in your firm.

Specifically….
1. While your home page is naturally considered the most important page from a search engine point of view, all linked pages should aim to build up traffic so the search engines will begin to consider the links as home pages in their own right.
2. Your law firm’s website should have a central theme which is based around great content-rich copy. That copy should contain your selected keywords and phrases, should be interesting, engaging, readable, and, above all, correct.
3. There are services on the Internet that can provide you with a list of the most popular keyword searches on search engines at any particular time. If you incorporate these keyword search terms into your website, into your law firm’s articles, you increase the number of potential clients who will visit your website.

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Content Management For Legal SEO Websites

By on January 14, 2010 in Law Firm SEO

Are your readers yawning as they browse your legal website, clicking away quickly to another website after lingering only seconds on yours, or, if they stay at all are they obliged to read through your copy more than once in order for it to make sense?  Any or all of these are distinct warning signs, along with some other signs that should let you know beyond a doubt that your copy is……well, boring. Since the last thing you want to do to potential clients is make them wish they had gone ahead and scheduled that root canal they’ve been putting off, it is critical that you read your website’s content  not as the attorney you are, but as a potential client.  To be sure, quality writing is subjective by its very nature, and what I like to read you just might despise, however I think we can all agree in theory on what grabs us and holds our attention as we click from one website to the next.  Legal SEO content can be particularly tricky, but the payoff—brand new clients for your law firm—are certainly worth the effort.

How Do You Know For Sure?

What are some sure signs your content is just not getting the job done? While there is no one way to know for absolute certain if your law firm’s potential clients are stopping to thoroughly read your articles, there are a few things you can do in order to make sure your legal website content is both readable and perfectly optimized for the various search engines. Consider the following:

  1. If you haven’t already, install Google Analytics and take a look at the average amount of time your potential clients are staying on your legal website. Anything less than two minutes is very bad! If your visitors are staying less than one minute you have a major problem.
  2. Read your legal website’s content as a potential client, then rate it on a scale of 1-10. If you rated the copy as anything less than a seven, your website could be in trouble. If you don’t find it interesting enough to hold your attention and make you want to read more, then your clients won’t either.  Just as the legal services you offer are certainly not merely “good enough,” neither do you want your website copy to be only “good enough”—you want it to be attention-grabbing.
  3. Consider a blog for your website; comments are one of the best ways to measure whether or not your potential clients are engaged by your legal copy. Although writing great legal copy that is also search engine optimized to the maximum can seem like an overwhelming task, the results are worth it when your clients give glowing feedback.
  4. Don’t save your best ideas for later. If you are trying your hardest to get your legal website up and running with great legal SEO content, it can seem awfully tempting to put “good enough” copy out there until later—when you have more time. Don’t do it! Later may never come, so spend the time necessary and only put fantastic, highly readable legal SEO content on your firm’s website.

You can achieve greatness on your legal website if you’re willing to work hard in the beginning and reap the rewards later with new clients and a fabulous website. It’s tough, but it’s worth it!

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