So you aren’t having any luck with your law firm SEO consultant. Well how do you know? Is your website traffic increasing month after month or is it staying the same or worse decreasing?
I have personally worked on 7 of the top 10 legal website on the web and I know that being the top website is not always best. In most cases, it is better to be found on the 1st page of Google for 1,000s of different keywords then to be #1 on any particular search.
So as long as your traffic is climbing by 10% or more per month, your law firm SEO consultant may be doing a great job. But how do you know for sure and if you need to fire your law firm SEO consultant how do you do it without hurting your website’s rankings thus far?
#1 – You should speak to two or more law firm SEO specialists and have them review your website’s SEO. Ask them for their top 2-3 suggestions and see if there are any common issues.
#2 – Select a law firm SEO consultant based on results and not price. Any good law firm SEO consultant is not cheap because they get results and their clients probably refer them a ton of business. Plus they are going to spend a lot of time on your website. Make sure they have attorney content writers on staff to writer your content as content plays a ke role in generating superior SEO results.
#3 – Create a plan of escape. Ask your current law firm SEO consultant to send you a complete back up of the website on a disc or access to the web server to download the site locally. This should be done in case something should happen to their company or their web server. It is always good to have a back up.
#4 – Get control over your law firm domain name. If you do not have your domain registered in your name or access to the account in which the domain is hosted, get control and possession over your domain promptly.
#5 – Sign up with a new law firm SEO consultant ASAP. Make sure to get references and look at their law firm SEO examples. Run many searches and see how they fair in the search engines. Inquire about the monthly unique visits their sites typically get. Do their clients sign up cases? How long have their clients continued with the service. Also ask about how long they have been in business to avoid signing up with a company that may not be around tomorrow. Having a new law firm SEO expert ahead of time will make moving the site, setting up a server account and pointing or transferring the domain for you a simple process. This is a royal pain in the neck so having a law firm SEO expert can manage this process easily for you.
For more information about our 10+ years of law firm SEO experience please call (769) 218-6099 for more information. We can help you in this difficult and technical transition.