Google’s new Panda algorithm update and last year’s Caffeine algorithm have placed further emphasis on ranking law firm websites that offer Editorial Content especially content content with unique topics, niches and relevancy of content. Originality of content was the most critical ranking factor added to Google’s Panda update.
Here are 3 more tips for 2011 that Google insiders are saying is critical to increase rankings in 2011.
- Optimize your lawyer website for speed
- Fix 404 errors or missing pages
- Increase your Social Media Marketing presence on Twitter, Dig, Reddit, StumbleUpon in order to increase your traffic and obtain natural links for PageRank.
The idea is that mobile devices like Blackberry and iPhone have become very important for web search “on the go.” Google and other search engines see this a very pivotal time to gain market share by moving those fast loading websites with authority closer to the top of the search results page. Many analysts are saying this speed issue on web pages results in a 30% jump on the 1st page of Google.
Again, Google is not denying that links play a big part of the algorithm. Google has done a lot to remove link farms in the Panda update. Google admits that 12% of the websites in their database were removed in February. Content thieves and those who reuse content seems to be the target of this past update and it appears Google is trying to “save room” on their servers by stripping out websites that rely mostly on reused or rewritten content.
Ouch. I hope you have a good content writer.