Did you know? Approximately 89% of the first page seach engine positions that your law firm is competing for are not at all true natural search results?  The truth is that these rankings or positions are being manipulated by search engine optimization or (SEO).  In fact, there are very few SEO experts that specialize in working with EXCLUSIVELY for law firms and provide specialized services such as law firm search engine optimization or Law Firm SEO for short.  Our Law Firm SEO company has been specializing in SEO for over 10 years has developed the best law firm search engine optimization program available.

Does your prospective SEO firm understand your practice, lawyer rules of ethics and how your client searches for legal services online?  Put our 10 years of experience to work for you.  Experience makes the difference.

Law Firm SEO Experts and Consultants

We start out by interviewing your firm to understand which types of cases you desire and in which municipalities your firm willing to take cases from. Then, we use the latest web traffic reporting tools in order to research the best and most frequently used keyphrases that are used in your local market.  This ensures that your website is positioned in the major search engines for the specific types of cases that you desire and that your lawyer website is generating  the highest amount of web traffic possible.

Key word selection is the absolute most important part of the process to obtain high rankings and quality website leads to your law firm. Again, each set of search phrases are carefully researched based on relevance and traffic volume in order to generate maximum cases.

Then in order to receive a top 10 ranking in major search engines for the target key phrases, we highly optimize your law firm’s website for those high value keyphrases througout your website. Our websites acheive a 100% search engine optimization score for the target keyphrases.

Law Firm Search Engine Optimization – Here is the PROOF

It is pretty simple to make claims about generating high rankings, but what is most important to you is the proof that we can deliver the results you desire. The answer is yes. Here are the websites that we have optimized for the most competitive keyphrases and how well they are positioned.

LawyerSuccess.com is the parent company of LawfirmSEOexperts.com.  Click here to view

Sedwicklaw.com – #1 on Google for “Indiana Car Accident Lawyer” and many others.
Kwlawbr.com – #1 on Google for “Louisiana Car Accident Lawyer” and many others.
Nstlaw.com – #1 on Google for “Tennessee Car Accident Lawyer” and many others.

The bottom line is these clients are signing up multiple numbers of high valued clients consistently each and every month because we have these law firms well positioned for the “right” key phrases.

Targeted SEO for Best Results!

Why not just buy ads on Google, Yahoo or MSN to be listed on the 1st page?

First of all, paid ads only attract about 3-5% of the clicks from potential clients. So volume is an issue with paid ads. Second, web searchers today feel that those lawyers positioned within the organic search engine results have established credability. Third, it costs and average of $10 to generate one website visit from pay per click. Figuring our average client generates 2,000+ unique visitors per month, that would cost your firm $20,000 to generate the same amount of web traffic monthly.

Services customized to you needs or full service SEO:

• Manual Link Building
• Manual Keyword Tracking
• Site Analysis
• Site fault analysis
• META Tags – Title, Keywords, Description, ALT tags, H1-5 tags, Link Tags
• “Search engine friendly” SEO content writing
• Website inner linking and descriptive linking
• Manually client competitors tracking and research
• Monthly SEO reviews with your firm
• Social Networking Integration
• Search engine content feeds
• and many more SEO activities.

Some General Proofreading Tips for Your Legal Copy

• Always take your time—the time spent will pay off in increased website traffic and more clients for your firm.
• Use your word processing program’s spell check, but don’t rely 100% upon it; the human eye can often catch mistakes your program didn’t.
• Read your web copy out loud to yourself—or someone else, and read from a physical copy rather than your computer screen. You will be amazed at the errors you will catch from a paper copy as opposed to a computer monitor.
• Forget your’re an attorney, and pretend you know nothing about the topic. Do you understand what you’re reading from this new viewpoint? Does it make sense?
• Once you’ve read, re-read, and re-read again from your paper copy, ask yourself if the content conveyed your intended purpose from a legal standpoint.
• Don’t forget to proofread important areas such as spelling of names or legal citations; these are often overlooked on legal websites, but remember that your clients are savvy and will likely catch mistakes you might not expect them to—don’t take any chances!

Don’t Forget!

Additionally, in order to maximize your legal SEO results you must always remember that reading on a computer screen strains the eyes. When we read online our tendency is to jump from heading to heading and scan text in order to find relevant and pertinent information. Your legal clients will be looking for user-friendly language, paragraph titles, bulleted lists and summaries—anything that makes their research to choose an attorney who best suits their needs easier, faster, and less painful.

Perception is Everything

Your legal website copy is of utmost importance in the overall perception of your law firm. Potential clients will look at your website and determine whether or not they want to pick up the phone and call your number. If those phone calls are important to your law firm, proofreading and editing are key elements to ensuring your potential clients comprehend and perceive your law firm’s website in the way you want them to. Your number one goal is to educate and inform your potential clients, then entice them to become your newest, most satisfied clients.

When we looked over the code we found that they had completely forgotten to add the Meta Description tags to the web pages. How important is it you say? Well, when you run a search on Google you will see two pieces of information. #1 – the title of the website and #2 the web page Meta Description tag.  So this was a very big mistake. The website was not even finished and had lots of those nifty “Coming soon…” web pages which is another big favorite of the search engines.

I also noticed in the Title tags had just a bunch of keywords randomly placed as a page title. Title tags are probably the most important part of the website SEO need to have specific keywords especially ones that people actually search for instead of just adding a few random keywords.

This raises an important question for lawyers, who can I trust to perform our law firm website SEO?  We all know that an attractive website plus excellent SEO delivers an enormous amount of high quality clients and cases.  But after you have been burned a few times, it seems like real high results oriented law firm SEO is just an urban legend.

Almost all webmasters and law firm owners with a successful SEO strategy consider SEO as their prime tool for business promotion. Unfortunately since most lawyers possess very little SEO knowledge and that’s the main reason why they fail to select right SEO Company to optimize their websites. They are either trapped by Black hat SEO companies who attract them by attractive slogans like “Guaranteed 1st position on Google” or “Guaranteed top ten rankings in Google and Yahoo”.

These statements are attractive and lawyers will then outsource their SEO tasks to these companies. These SEO companies (not all) use black hat/ spam SEO techniques to generate quick results, get payment and run away, leaving law firm website owner with black listed website on Google and other Search Engine as a result of using spam SEO techniques.  This costs the law firm a lot of wasted time, expense in having to change their marketing collateral to reflect a new domain name, and lost revenues because they are no longer in the search engines for referrals searching their law firm name or new clients to finding them by keyword searches.

Another attraction for law firm website owners is the SEO price; some law firm SEO freelancers offer their services at an unbeatable price. These so called law firm SEO experts know very little about SEO for lawyers and either fail to produce to desired results or they do something unethical which is picked up by the search engines as spam and end up in getting attorney’s website  penalized for 6 months or so, banned or even in some cases the websites are black listed by search engines permanently.

Experience law firm search engine optimization experts like us will personally experienced this many times while quoting SEO price to law firms. Many times we couldn’t get many projects due to a price difference between our law firm website SEO quote and other SEO freelancers as our SEO price is based on result oriented SEO not just out of the box SEO package which normally includes certain number of optimized web pages and submissions etc.

A recent survey of law firm and non-law firm SEO companies offering their SEO service through their websites and marketing their SEO service on the Internet and able to categorize SEO companies as under:

1-Big and trusted law firm SEO Companies: These SEO companies normally based in the United States and offer their SEO service worldwide. They are hardly affordable by small to medium sized law firms as their law firm SEO price is usually out of marketing budget of a small or medium size business. These law firm SEO companies normally offer fixed SEO packages and customized SEO service/ package. They never use black hat or Spam SEO techniques.  They offer very little one-on-one with the customer. Only the biggest law firm clients get the most attention.

2-Small to Medium Size law firm SEO companies: These types of legal SEO companies are based here in U.S. and are also reliable but have limited capacity. They usually work on static websites and can handle limited number of clients. They also avoid spam SEO techniques and they are affordable for small to medium size businesses.  They typically work a lot more closely with each customer to ensure their client is satisfied.

3. Freelance or Cheap Law Firm SEO companies or individuals – These firms usually get most of the business because of their low cost. However, buyer beware as these shops usually cut a lot of corners in their SEO techniques. They also do not provide a lot of support and they end up ruining your domain name with the search engines because they either lack the experience or simply do not care.

Now it is important that being a law firm owner that you understand the factors you should consider while selecting a law firm SEO company for your law firm’s website optimization needs. You should consider following factors:

1- Your Industry – Does the SEO company or your friend have a working knowledge of the law and lawyer advertising rules? Do they specialize in the legal industry or do they work with other businesses as well? Working with a specialist in law firm SEO will produce far better results because they understand your business and the client you are trying to retain.
2- Do they have examples of their law firm SEO successes?
3- Do they have other lawyer/client references?
4- Do they work within your budget?
5- Do they stress the importance of building web content as part of the strategy?
6- Do they have attorney writers on staff to help write content for the website?
7- How long have their references been using their service?

After this simple analysis, you can decide what type of law firm SEO Company you need. If you would like to speak with an experienced and expert law firm SEO consultant, please call: 7 SEO MY SITE or (773) 669-7483 today.