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Using Blogs to Increase Your Law Firm’s Website Traffic

Have you considered the benefits of having an interactive website? Think how it would be if your clients could leave comments or impressions about your law firm’s website or a specific article within your website. With blogs, they can do just that. Interested, but don’t know exactly how blogs work? Read on!

How Do I Begin my Law Firm’s Blog?
Content Management System, or CMS, is software that provides a method of managing your website, and most blogging software programs are merely a more specific type of CMS. These blogging software programs have features that will allow your law firm to create and maintain a blog in the simplest manner. Blog publishing on your website can be as easy as writing an article, giving it a title and organizing it under a category. WordPress is one of the more advanced software blogging tools with tons of features. WordPress provides an interface that allows you to work in an easy manner while it automatically makes your composition presentable and available to the public. You focus on what your clients want to read, the blogging tools take care of the rest. You simply compose, press a button and you are instantly published on the Internet. This easy addition to your firm’s website can increase traffic giving your law firm maximum search engine optimization.

Content of Legal Blogs
Once your firm has made the decision to add a blog to the website, brainstorming with your legal team of attorneys can be an invaluable resource for pinpointing the content you find most important on your blog. However, just as you must keep the content short and scannable on your website in order to grab and hold on to your reader, so should your blog’s content be as well. Web surfers typically scan a page and determine in a matter of seconds if they should read further or leave and click on the next website they can find. This is why blog posts must be both visually appealing and easily scannable. Your blog posting must let your client know within a couple of seconds what you’re writing about, and should be interesting enough to make them want to know more, or comment in some way.

Blogs and Law Firm SEO
The first thing your clients will notice are your blog post titles; make sure they are concise enough to enable them to know what the blog posting is about without having to search very far. The titles of your law firm’s blog postings should intrigue your client enough to make them want to click on the link and continue reading. Mix your creative titles with SEO titles to achieve maximum results. Remember too, that search engines weigh your blog post title heavier than the actual content, so use care when titling your blog posts.

When writing your actual blog content, keep paragraphs short, making blog posts easier to scan and read; contrary to what your English teacher told you, one or two sentence paragraphs are entirely acceptable in blog posting.

Bulleted and numbered lists can easily turn a long paragraph into more scannable content. Remember too, that while bold and italics are great at drawing attention to specific text within your firm’s blog post, when they’re overused they will make your blog post seem cluttered and difficult to read.

Immediate Benefits for Your Law Firm
While there are many reasons to add a blog to your legal firm’s website, your favorite reason may soon be that blogs naturally attract search engine traffic. Because blogs are already optimized and set up so that every page links back to the other main pages, they are, by nature, exceptionally well-linked.

And finally….
• Your blog can repeat keywords your law firm wants to target enough times to establish a theme.
• You will actually get better results if you update just once a day, early in the morning.
• Turn on your site feeds to promote your blog.

Happy blogging!

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Legal Website Content Writing vs. Legal SEO Content Writing

Unfortunately, legal SEO content writing has garnered a largely unwarranted reputation of unattainable mysticism. In fact, great legal website content writing will, with little additional effort, translate into great legal SEO content writing. Ultimately your law firm wants a website that is full of great prose rather than stilted or difficult-to-follow copy, artificially stuffed with keywords. If your law firm’s website is full of targeted, relevant, compelling copy, it is likely both healthy and happy, as are you! Effective copy in the form of articles, intros, information pages, newsletters and blogs can keep clients on your site and set your law firm apart from the competition. Persuasive copy full of pertinent keywords gives you a decided edge with popular search engines, but is also the most common “issue” with legal SEO content writing. The carefully chosen keywords in your copy must appeal to, not distract from, the message you want your clients to take away. Your copy needs to effectively deliver your law firm’s unique message and strengths.

If your website copy reads well for your potential clients, yet still appeals to the needs of the various search engines, you are way ahead of the game. Conversely, if your law firm’s website is missing keywords that potential clients typically type into search engines, you won’t get the rankings you want. The ultimate success of your website can be irreparably harmed if you are diligently stuffing your articles with keywords, but forgetting your target audience—your next potential client. Over-stuffing articles with keywords can also cause your website to tragically fall into the spammer category, and could even get it booted from the search engines. The tightrope act is to use targeted keywords concisely and effectively, deliver your law firm’s message in a persuasive manner and convince your potential client that the best course of action is to pick up the phone and dial your firm’s number immediately.

Turning the English language into an SEO extreme that is full of keywords but makes no real sense is neither good website copy nor good SEO copy. The best ways to make your website content SEO copy-friendly include:

1. Headings, when used properly, summarize what will follow; sometimes they are all your client will read, so their importance cannot be overstated.
2. While using your key phrases in headings is important, they need to appear natural–not as if the keywords and phrases were stuffed in as an afterthought.
3. Include your key phrases in the title tag of the html header of the page.
4. Include keywords and key phrases where it does not interfere with the natural flow of writing within your articles.
5. When possible, use your keywords and phrases in bulleted lists, but only where it looks and reads sensibly.
6. Don’t go crazy inserting your keywords in your article, but included them in the body of your text frequently enough so they are given a level of importance; maybe once or twice in each paragraph.

Using programs to check keyword-density ration is likely unnecessary—use your eyes! If it reads well and the key phrase is apparently important without being overwhelming, it is probably just about right.
Finally, give your copy one last read-through—if it sounds stilted or your keywords sound forced, suck it up and start all over. Read the copy out loud or to a friend or family member. Never put search engines before your law firm’s potential clients. Your goal at the end of the day is to bring visitors to your legal website who will then become loyal clients for your firm.

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Writing Law Firm SEO Content to Enhance Your Law Firm’s Website Results

Creating law firm SEO-friendly content is hardly an easy task. Consider that today’s Internet is full to the brim with amazing visuals; take away all the colored links and special fonts, the flashing banner ads and bells and whistles and you’re left with the backbone of the Internet—content. Creating your law firm search engine optimization content can be an ongoing process, and sometimes a downright chore. It is also the only way to make your pages popular. While many law offices will randomly add large blocks of content to their site thinking it is free and will surely add flavor to the website, you must remember that if you are adding anything but the highest-quality content it can backfire, hurting your entire website.

Some of the problems that can occur when low-quality SEO content is added to your law firm’s website are:

• If the same article, or one very close to the same, exists elsewhere on the web, yours probably will not rank as well as the other copies.

• Low quality content reflects poorly upon your law office.

• Sometimes when unfocused content is added to your law firm’s website, visitors can quickly lose interest.

• Though it is not particularly scrupulous, people will sometimes copy the content of other websites verbatim without asking.

Remember that no site will get the traffic you desire without content, and all content will contain certain keywords and phrases throughout. The repeating of those words and phrases draw the attention of search engines. However, even though your site may be rich in important keywords, there must also be solid, interesting and readable content to engage the reader’s interest in your particular law firm. Additionally, the savvy search engines of today actually know how to scan for sensible content—in other words content with little to offer other than the same keywords strung together over and over will likely not get your law firm noticed. The words must appear frequently—but naturally– within your text, and must make sense within the context of your copy. In order to produce the highest-quality content for your law firm’s website, think like a searcher—what do you want to read when you type in your search words? Brainstorm for your firm and try to come up with fresh, interesting content.

Website content writing must engage your visitors immediately, keeping them on your site. After all, the longer your visitors stay, the more likely they’ll purchase your attorney services and become clients. SEO-friendly content on your law firm’s website will also be an easy read for your average Internet user, having bold headings and subheadings featuring your particular law firm’s keywords and keyword phrases. If building content for your law firm’s SEO website sounds like a lot of work—it is! The Internet is an ever-changing animal and constantly reinvents itself. If you want your law firm’s website to stay at the top of the game you will need to constantly add fresh content and keywords to keep up with the ever-changing trends. Many highly-visited sites actually employ a full staff of writers whose sole purpose is to turn out new, engaging content on a regular basis. Either way, content is key to the ultimate success of your law firm’s website—take it seriously and produce the best.

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