Law Firm SEO Experts and Consultants

We start out by interviewing your firm to understand which types of cases you desire and in which municipalities your firm willing to take cases from. Then, we use the latest web traffic reporting tools in order to research the best and most frequently used keyphrases that are used in your local market.  This ensures that your website is positioned in the major search engines for the specific types of cases that you desire and that your lawyer website is generating  the highest amount of web traffic possible.

Key word selection is the absolute most important part of the process to obtain high rankings and quality website leads to your law firm. Again, each set of search phrases are carefully researched based on relevance and traffic volume in order to generate maximum cases.

Then in order to receive a top 10 ranking in major search engines for the target key phrases, we highly optimize your law firm’s website for those high value keyphrases througout your website. Our websites acheive a 100% search engine optimization score for the target keyphrases.

Law Firm Search Engine Optimization – Here is the PROOF

It is pretty simple to make claims about generating high rankings, but what is most important to you is the proof that we can deliver the results you desire. The answer is yes. Here are the websites that we have optimized for the most competitive keyphrases and how well they are positioned.

LawyerSuccess.com is the parent company of LawfirmSEOexperts.com.  Click here to view

Sedwicklaw.com – #1 on Google for “Indiana Car Accident Lawyer” and many others.
Kwlawbr.com – #1 on Google for “Louisiana Car Accident Lawyer” and many others.
Nstlaw.com – #1 on Google for “Tennessee Car Accident Lawyer” and many others.

The bottom line is these clients are signing up multiple numbers of high valued clients consistently each and every month because we have these law firms well positioned for the “right” key phrases.

Targeted SEO for Best Results!

Why not just buy ads on Google, Yahoo or MSN to be listed on the 1st page?

First of all, paid ads only attract about 3-5% of the clicks from potential clients. So volume is an issue with paid ads. Second, web searchers today feel that those lawyers positioned within the organic search engine results have established credability. Third, it costs and average of $10 to generate one website visit from pay per click. Figuring our average client generates 2,000+ unique visitors per month, that would cost your firm $20,000 to generate the same amount of web traffic monthly.

Services customized to you needs or full service SEO:

• Manual Link Building
• Manual Keyword Tracking
• Site Analysis
• Site fault analysis
• META Tags – Title, Keywords, Description, ALT tags, H1-5 tags, Link Tags
• “Search engine friendly” SEO content writing
• Website inner linking and descriptive linking
• Manually client competitors tracking and research
• Monthly SEO reviews with your firm
• Social Networking Integration
• Search engine content feeds
• and many more SEO activities.

How Do You Know For Sure?

What are some sure signs your content is just not getting the job done? While there is no one way to know for absolute certain if your law firm’s potential clients are stopping to thoroughly read your articles, there are a few things you can do in order to make sure your legal website content is both readable and perfectly optimized for the various search engines. Consider the following:

1. If you haven’t already, install Google Analytics and take a look at the average amount of time your potential clients are staying on your legal website. Anything less than two minutes is very bad! If your visitors are staying less than one minute you have a major problem.
2. Read your legal website’s content as a potential client, then rate it on a scale of 1-10. If you rated the copy as anything less than a seven, your website could be in trouble. If you don’t find it interesting enough to hold your attention and make you want to read more, then your clients won’t either.  Just as the legal services you offer are certainly not merely “good enough,” neither do you want your website copy to be only “good enough”—you want it to be attention-grabbing.
3. Consider a blog for your website; comments are one of the best ways to measure whether or not your potential clients are engaged by your legal copy. Although writing great legal copy that is also search engine optimized to the maximum can seem like an overwhelming task, the results are worth it when your clients give glowing feedback.
4. Don’t save your best ideas for later. If you are trying your hardest to get your legal website up and running with great legal SEO content, it can seem awfully tempting to put “good enough” copy out there until later—when you have more time. Don’t do it! Later may never come, so spend the time necessary and only put fantastic, highly readable legal SEO content on your firm’s website.

You can achieve greatness on your legal website if you’re willing to work hard in the beginning and reap the rewards later with new clients and a fabulous website. It’s tough, but it’s worth it!

Some General Proofreading Tips for Your Legal Copy

• Always take your time—the time spent will pay off in increased website traffic and more clients for your firm.
• Use your word processing program’s spell check, but don’t rely 100% upon it; the human eye can often catch mistakes your program didn’t.
• Read your web copy out loud to yourself—or someone else, and read from a physical copy rather than your computer screen. You will be amazed at the errors you will catch from a paper copy as opposed to a computer monitor.
• Forget your’re an attorney, and pretend you know nothing about the topic. Do you understand what you’re reading from this new viewpoint? Does it make sense?
• Once you’ve read, re-read, and re-read again from your paper copy, ask yourself if the content conveyed your intended purpose from a legal standpoint.
• Don’t forget to proofread important areas such as spelling of names or legal citations; these are often overlooked on legal websites, but remember that your clients are savvy and will likely catch mistakes you might not expect them to—don’t take any chances!

Don’t Forget!

Additionally, in order to maximize your legal SEO results you must always remember that reading on a computer screen strains the eyes. When we read online our tendency is to jump from heading to heading and scan text in order to find relevant and pertinent information. Your legal clients will be looking for user-friendly language, paragraph titles, bulleted lists and summaries—anything that makes their research to choose an attorney who best suits their needs easier, faster, and less painful.

Perception is Everything

Your legal website copy is of utmost importance in the overall perception of your law firm. Potential clients will look at your website and determine whether or not they want to pick up the phone and call your number. If those phone calls are important to your law firm, proofreading and editing are key elements to ensuring your potential clients comprehend and perceive your law firm’s website in the way you want them to. Your number one goal is to educate and inform your potential clients, then entice them to become your newest, most satisfied clients.

Basic Layout Rules for your Legal Website

In order to get your website noticed—in a positive way—the overall impression of your website is critical. Keep the following design rules in mind when creating your website:

• Reader satisfaction is definitely influenced by layout of headers, indentation and whitespace; in fact use of whitespace between paragraphs and in the left and right margins increase comprehension by almost 20%.
• Although black links have higher visual contrast, blue links are easier for your clients to click.
• Consider your users when you have a choice between icons or links; it has been shown that users generally prefer links when navigating a website.
• Potential clients surfing legal websites that have clear labels and prominent navigation options tend to browse longer and read more copy.
• Your client’s ultimate decision on choosing your law firm may be driven by perceived security, privacy and quality of content and design. Remember this when designing your legal website.

For Optimum Legal SEO–Never, Ever, Make These Design Mistakes

1. Non-scannable text can be deadly for your website besides being boring and difficult to read. Remember you are not writing for print, but for online, so to draw your potential clients into your text, use subheads, bulleted lists, highlighted keywords, simple writing style and short paragraphs.

2. Links are a key factor in the navigation process, allowing your potential legal clients to exclude links that were not helpful to them, or to revisit links that piqued their interest or spoke to their particular issue. Changing the color of visited links is critical to this process, ensuring your visitors are guaranteed the easiest navigation of your legal website possible.

3. Avoid designs that even remotely resemble advertisements. It has been shown that Web users have quickly learned to ignore anything that interferes with their goal-driven search. Your legitimate legal copy can be essentially lost if it even subconsciously reminds your client of an advertisement, whether it is in the form of a banner, pop-up, flashing text or animation. Be very careful when incorporating any of these particular designs into your legal website.

4. In the legal profession, not answering your client’s questions can be a critical mistake. On the Web, we are highly goal-driven beings—we visit a particular legal website because there is something we need to accomplish or find. If your legal website fails to answer your potential client’s questions quickly and thoroughly, they will soon be clicking onto another law firm’s website which is more relevant to their immediate needs.

5. Finally, page titles with low search engine visibility can truly be the kiss of death for your legal website. For maximum legal SEO, remember that search is the way your potential clients both discover your website and find their way around it once they are there. Your page title is the most important tool you have to attract new clients from search listings and help them find the specific page they need.

When your clients bookmark a site, your page title is also used as the default entry in the Favorites list. For your legal firm’s homepage, be sure to begin with your law firm’s name, followed by a brief description of your website. For other pages, start the title with the very most important information-carrying words that describe exactly what your clients will find on that page.

Why is Keyword-Enriched Content Necessary to Legal Websites?
In today’s world when someone desperately needs an attorney for any of the myriad of reasons that we humans need attorneys—injured in an accident, wrongful death of a loved one, negligence of another person or entity—they most likely turn to the Internet. If your law firm does, say, personal injury cases in Atlanta, then when that person types in “Atlanta personal injury attorney” you most certainly want your law firm’s website to appear before them. It can be almost like magic when they click on your website, soon becoming your brand-new client—or do they? Is your law firm’s website full to the brim with keyword-enriched content for search engine optimization? Does your website immediately appear once keywords are typed in? Just as importantly, once clicked on does your legal website grab and hold your potential client’s interest?

Adding Content Without Compromising Your Website
Many times when planning a legal website you may wonder how to add content without compromising the quality and straightforward nature of this particular genre. When searching for an attorney the average person wants clear-cut copy, easily searchable information; in short, the ability to find exactly what’s needed in the shortest amount of time possible. Adding quality content on an ongoing basis can be as simple as adding a “newsletter” section to your website. The team of attorneys at your particular law firm could take turns writing for this section, adding additional content that is rich in keywords. After all, nobody knows all the special nuances of your business like your own attorneys—and no one has your particular business at heart like the lawyers in your firm.

Specifically….
1. While your home page is naturally considered the most important page from a search engine point of view, all linked pages should aim to build up traffic so the search engines will begin to consider the links as home pages in their own right.
2. Your law firm’s website should have a central theme which is based around great content-rich copy. That copy should contain your selected keywords and phrases, should be interesting, engaging, readable, and, above all, correct.
3. There are services on the Internet that can provide you with a list of the most popular keyword searches on search engines at any particular time. If you incorporate these keyword search terms into your website, into your law firm’s articles, you increase the number of potential clients who will visit your website.

How Do I Begin my Law Firm’s Blog?
Content Management System, or CMS, is software that provides a method of managing your website, and most blogging software programs are merely a more specific type of CMS. These blogging software programs have features that will allow your law firm to create and maintain a blog in the simplest manner. Blog publishing on your website can be as easy as writing an article, giving it a title and organizing it under a category. WordPress is one of the more advanced software blogging tools with tons of features. WordPress provides an interface that allows you to work in an easy manner while it automatically makes your composition presentable and available to the public. You focus on what your clients want to read, the blogging tools take care of the rest. You simply compose, press a button and you are instantly published on the Internet. This easy addition to your firm’s website can increase traffic giving your law firm maximum search engine optimization.

Content of Legal Blogs
Once your firm has made the decision to add a blog to the website, brainstorming with your legal team of attorneys can be an invaluable resource for pinpointing the content you find most important on your blog. However, just as you must keep the content short and scannable on your website in order to grab and hold on to your reader, so should your blog’s content be as well. Web surfers typically scan a page and determine in a matter of seconds if they should read further or leave and click on the next website they can find. This is why blog posts must be both visually appealing and easily scannable. Your blog posting must let your client know within a couple of seconds what you’re writing about, and should be interesting enough to make them want to know more, or comment in some way.

Blogs and Law Firm SEO
The first thing your clients will notice are your blog post titles; make sure they are concise enough to enable them to know what the blog posting is about without having to search very far. The titles of your law firm’s blog postings should intrigue your client enough to make them want to click on the link and continue reading. Mix your creative titles with SEO titles to achieve maximum results. Remember too, that search engines weigh your blog post title heavier than the actual content, so use care when titling your blog posts.

When writing your actual blog content, keep paragraphs short, making blog posts easier to scan and read; contrary to what your English teacher told you, one or two sentence paragraphs are entirely acceptable in blog posting.

Bulleted and numbered lists can easily turn a long paragraph into more scannable content. Remember too, that while bold and italics are great at drawing attention to specific text within your firm’s blog post, when they’re overused they will make your blog post seem cluttered and difficult to read.

Immediate Benefits for Your Law Firm
While there are many reasons to add a blog to your legal firm’s website, your favorite reason may soon be that blogs naturally attract search engine traffic. Because blogs are already optimized and set up so that every page links back to the other main pages, they are, by nature, exceptionally well-linked.

And finally….
• Your blog can repeat keywords your law firm wants to target enough times to establish a theme.
• You will actually get better results if you update just once a day, early in the morning.
• Turn on your site feeds to promote your blog.

Happy blogging!

If your website copy reads well for your potential clients, yet still appeals to the needs of the various search engines, you are way ahead of the game. Conversely, if your law firm’s website is missing keywords that potential clients typically type into search engines, you won’t get the rankings you want. The ultimate success of your website can be irreparably harmed if you are diligently stuffing your articles with keywords, but forgetting your target audience—your next potential client. Over-stuffing articles with keywords can also cause your website to tragically fall into the spammer category, and could even get it booted from the search engines. The tightrope act is to use targeted keywords concisely and effectively, deliver your law firm’s message in a persuasive manner and convince your potential client that the best course of action is to pick up the phone and dial your firm’s number immediately.

Turning the English language into an SEO extreme that is full of keywords but makes no real sense is neither good website copy nor good SEO copy. The best ways to make your website content SEO copy-friendly include:

1. Headings, when used properly, summarize what will follow; sometimes they are all your client will read, so their importance cannot be overstated.
2. While using your key phrases in headings is important, they need to appear natural–not as if the keywords and phrases were stuffed in as an afterthought.
3. Include your key phrases in the title tag of the html header of the page.
4. Include keywords and key phrases where it does not interfere with the natural flow of writing within your articles.
5. When possible, use your keywords and phrases in bulleted lists, but only where it looks and reads sensibly.
6. Don’t go crazy inserting your keywords in your article, but included them in the body of your text frequently enough so they are given a level of importance; maybe once or twice in each paragraph.

Using programs to check keyword-density ration is likely unnecessary—use your eyes! If it reads well and the key phrase is apparently important without being overwhelming, it is probably just about right.
Finally, give your copy one last read-through—if it sounds stilted or your keywords sound forced, suck it up and start all over. Read the copy out loud or to a friend or family member. Never put search engines before your law firm’s potential clients. Your goal at the end of the day is to bring visitors to your legal website who will then become loyal clients for your firm.

Some of the problems that can occur when low-quality SEO content is added to your law firm’s website are:

• If the same article, or one very close to the same, exists elsewhere on the web, yours probably will not rank as well as the other copies.

• Low quality content reflects poorly upon your law office.

• Sometimes when unfocused content is added to your law firm’s website, visitors can quickly lose interest.

• Though it is not particularly scrupulous, people will sometimes copy the content of other websites verbatim without asking.

Remember that no site will get the traffic you desire without content, and all content will contain certain keywords and phrases throughout. The repeating of those words and phrases draw the attention of search engines. However, even though your site may be rich in important keywords, there must also be solid, interesting and readable content to engage the reader’s interest in your particular law firm. Additionally, the savvy search engines of today actually know how to scan for sensible content—in other words content with little to offer other than the same keywords strung together over and over will likely not get your law firm noticed. The words must appear frequently—but naturally– within your text, and must make sense within the context of your copy. In order to produce the highest-quality content for your law firm’s website, think like a searcher—what do you want to read when you type in your search words? Brainstorm for your firm and try to come up with fresh, interesting content.

Website content writing must engage your visitors immediately, keeping them on your site. After all, the longer your visitors stay, the more likely they’ll purchase your attorney services and become clients. SEO-friendly content on your law firm’s website will also be an easy read for your average Internet user, having bold headings and subheadings featuring your particular law firm’s keywords and keyword phrases. If building content for your law firm’s SEO website sounds like a lot of work—it is! The Internet is an ever-changing animal and constantly reinvents itself. If you want your law firm’s website to stay at the top of the game you will need to constantly add fresh content and keywords to keep up with the ever-changing trends. Many highly-visited sites actually employ a full staff of writers whose sole purpose is to turn out new, engaging content on a regular basis. Either way, content is key to the ultimate success of your law firm’s website—take it seriously and produce the best.

As a client of Law Firm SEO Experts,  one the first steps we take to help you dominate the search engines is to perform a thorough law firm SEO analysis of your website and the law firm websites that are performing the best in your market in order to determine the cost and strategy needed to beat their rankings.

Here are a few things we will look at when we perform a competitive analysis of the top ranked law firm websites in your market.

#1 – We look at their selection of keywords and their use on the web pages throughout the website.

#2 – We evaluate the Meta Titles and Meta Description text and review their keyword phrase selection.

#3 – We check on Google Search, how many pages of content the competing law firm websites contain.

#4 – We look at the number and relevancy of the backlinks to the law firm competitor’s website and review the keyword phrases used in the anchor text of the links.

#5 – We review the rest of the law firm seo techniques (law firm search engine optimization) used throughout the Home Page and the internal pages.

These are just a few of the steps we take in the beginning phases of your law firm SEO campaign. This will help us to determine how to best strategically position you for optimal placement in the search engines.

If you would like a free law firm seo website review or a quote for our law firm SEO services call 7 SEO MY SITE or (773) 669-7483  for a free consultation.

At Law Firm SEO Experts, we help you find the best converting keywords most relevant to your practice!

The main concept for successful law firm seo is the very basic understanding that search engines like Google, Yahoo, Bing, Ask and AOL always read and index text.  So it is very important that you select and use the type of text that is most relevent to the area of practice that you provide legal services for, the geographical reach of your law firm and some of the most commonly used terms people use to find your law firm.

This is why it is very important that you use the most relevant text through out your website.  In the law firm search engine optimization industry we call this text keywords and keyword phrases.  Law Firm SEO keywords and keyword phrases used properly through out your law firm website will improve your online visibility through top search engine rankings and positioning on all major search engines result pages or SERPS.

How important are search engines for generating web traffic over attorney directories or social media sites such as Twitter, FaceBook or YouTube?

This is an excellent question that we often field while providing a free law firm SEO review for prospective clients.  The answer will vary depending on the volume of search engine traffic a particular law firm website receives.  A well optimized law firm website should generate between 4,000-15,000 unique visitors per month.

• We have found that Twitter and Twitter Mobile provide about the best click-throughs (although they do not translate in to much new business) of all the social networking websites.
• YouTube and Law Firm Video SEO services offer great results in attracting and generating new law firm clients.
• Attorney directories tend to offer decent, pre-qualified web traffic but even if you listed in the top 4 legal directories, combined they would only offer about 1% of your total law firm website traffic.
• The worse of all law firm website traffic results come from the online versions of the major yellow pages companies. It is surprising how little traffic these sites generate to law firm websites.

Intelligent keyword and keyword phrase choices are the most essential part for reaching the best clients for law firms.  Our law firm SEO experts take the guess work out of selecting the best keywords and keyword phrases for new client conversion. Or SEO professionals will perform extensive keyword research to identify the best possible keyword phrases to target.

Our law firm search engine optimization experts also take into account your current keyword lists and will help you to expand upon it so that you have a very comprehensive and effective list of  keywords that will generate many new clients for your law firm.

If you would like a quote for our keyword research services or law firm SEO services call 7 SEO MY SITE or (773) 669-7483  for a free consultation.